Strategic Brand Communication: Take a Brand to the Next Level

Monday, March 15, 2021

There are several in-person and online programmes related to marketing, and each one of them is unique in its way.

The number of in-person and online programmes related to marketing is high and ever-growing. However, they often focus on different aspects of the discipline: Sometimes they emphasize the importance of digital marketing, and on other occasions, they focus on brand identity or traditional media. Whatever the case might be, the thing is that these in-person and online bachelor's degrees address one of the most important fields of today’s world.

Let’s take the case of brand identity. When in-person and online programmes focus on this aspect of marketing, they provide their students with knowledge and skills regarding how to maintain a consistent identity throughout the different environments the brand finds itself.

Why? Well, during these in-person and online bachelor's degrees, you will learn that having a consistent identity helps the customer recognise the brand despite subtle changes it might have in different environments. It also helps the general public associate different things with your brand. For instance, If your company sells french fries and it has a consistent identity that is also unique and well crafted, people will probably associate french fries with your brand even when they are just thinking about food in general.

Of course, these in-person and online programmes teach you several strategies so you can achieve the goal of being present in people’s minds. But there is no such thing as a magical recipe, it takes hard work and knowledge to create an identity that transcends every context imaginable.

Which institutions offer in-person and online bachelor's degrees related to brand identity?

In South Africa, the number of in-person and online programmes available is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Bachelor of Arts in Strategic Brand Communication offered by The Independent Institute of Education. It is just one of the many online bachelor's degrees offered by this institution, and it has a length of three years.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by clicking here.

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